Why almost everyone misunderstands Brands.

Part One I’ve been leading brand research and strategy projects for some of the largest (and smallest) brands in the US for a number of years. Somewhere along the way I realized how little anyone understood what a brand actually is. I’m not talking about stupid people...

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Online Ad Spend to Overtake TV in 2017

According to a recent report from PwC, online advertising will overtake total TV spend in 2017 in the United States. For 2016, Internet Advertising is expected to reach $68.1 Billion and have annual growth of 9.4% to $74.7 Billion in 2017. By 2020 Online ad spend is...

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Quit Sharking Your Potential Business

Networking… It is the biggest “buzz” word in business development. Let me be honest – I can’t stand that word. That word feels desperate. Going anywhere with a sole purpose of wanting to know anyone just to get their business completely defeats the purpose of starting...

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