by admin | Jan 2, 2017 | Digital Marketing
Use Logic To Establish an Initial Marketing Budget Many businesses we work with will pick an amount to spend on marketing without using much hard logic to determine how much the amount will be. A quick example: A percentage of average monthly revenue or target monthly...
by admin | Aug 11, 2016 | Digital Marketing
Having worked in the digital advertising agency field for over the past decade, I couldn’t tell you how many times I’ve heard local and regional businesses say, “I’ve been burned”, or “we tried digital marketing and it didn’t work”. It’s frustrating to...
by admin | Aug 2, 2016 | Digital Marketing
Let’s start with the basics of Google Listings on Google, for those of you who don’t know, there are several primary listing areas on the Google Search Engine Results Page (SERP). Paid Listings: these are the results at the very top of the search results page as...
by admin | Jun 27, 2016 | Digital Marketing
According to a recent report from PwC, online advertising will overtake total TV spend in 2017 in the United States. For 2016, Internet Advertising is expected to reach $68.1 Billion and have annual growth of 9.4% to $74.7 Billion in 2017. By 2020 Online ad spend is...
by admin | May 24, 2016 | Digital Marketing
The Google Display network serves to a billion+ users and 90% of all internet users. #googledisplay @googlepartners pic.twitter.com/teBNqR7zgA — The Edge Ideas (@TheEdgeIdeas) May 24, 2016 Google text ads to increase character limit to 80 pic.twitter.com/75TahNtwMG —...
by admin | Apr 27, 2016 | Digital Marketing
Bottom line, businesses want to make more money than they spend on advertising, right? How do you go about doing this? Let’s face it. Most Traditional media doesn’t work. If you’re a business in Louisiana, then the odds are that you’re still doing TV,...
