SEARCH ENGINE OPTIMIZATION
Search engines represent a vital channel for acquiring website traffic and generating lead opportunities. We create opportunities for our local and national clients to be found on search engines by leveraging long-term SEO initiatives and strategies to build a sustainable SEO
To have top organic rankings on search engines, there are well more than 200 factors that determine how well your website will rank for target keywords. We start our client SEO services with a comprehensive website audit. Once an SEO audit is complete, we build a comprehensive roadmap for our weekly SEO and monthly SEO project management tasks that will affect every digital opportunity for your brand to be found.
THE BASIC SEARCH ENGINE OPTIMIZATION PROCESS
- Google Webmaster Tools Set up
- Google XML Sitemap Submission
- Google Analytics Set up & Reporting Keyword
- Research: The Edge Ideas does extensive keyword research to determine what keywords you need to be ranking for.
- Website Site Audit: We will perform a full website audit to determine what keywords the website ranks for vs. what it should be ranking for and what parts of the site need to be fixed (robots.txt, 404 errors, duplicate content, page titles, meta descriptions, alt tags, etc.) We implement weekly and monthly work activities to optimize your website against target keywords and quality in-bound links.
- H1, H2, H3, H4 Tags
- Image Alt Tags and Descriptions
- Authoritative Linking
- Internal Linking
- External Citations
- Local Business Listing Management and Directory Syndication: As part of our SEO services (search engine optimization), we will publish your business information (Business Name, Address, Phone Number, Website, Description, Category, Hours, Directions, etc.) out to 100+ directories and data providers so you can have consistent business information published, as well as receiving hundreds of quality in-bound links to your website.
- Monthly Reporting: As part of our SEO services, we will set up reporting to show you how we’ve progressed since we started your search engine optimization program by showing keyword page rank improvement by keywords.
Do you need search engine optimization in Louisiana? We have offices in Shreveport, Lafayette and New Orleans Louisiana. We also serve the entire United States and Canada.
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