Building an effective website must be driven by a company’s brand identity. The Edge Ideas understands the necessary requirements to establish and digitally communicate a brand’s values and objectives to reach the right target audience. All of the websites we build and design are responsive, so they look great no matter what device someone is visiting them from.



  • Fluid and flexible website structure that consistently maintains branding integrity across multiple web enabled devices. We only build responsive sites.
  • Design a color palette complimenting branding assets – bright colors that support the technology to make the identity and web experience more engaging.
  • Energetic design to inspire confidence in potential customers – we create an online identity that speaks to each segment of potential target audiences. Using this fluid and adaptive branding technique will allow your brand to grow and expand.

Initial Functionality Considerations:

  • Home page with quick, visible call to action.
  • Overall simple, reorganized navigation.
  • Create font hierarchy (subheads with different colors, sizes or font styles) for pages. Short sentences & paragraphs,bullet points.
  • Beautiful photography
  • Meta descriptions and strategic key words will be reworked to increase SEO

Website Development

  • Responsive Website design
  • Website branding and strategic communication
  • Website content including but not be limited to: written content, initial videography, integration of existing content, and other types of content both written and graphical
  • Integration of social media plug-ins and other sharing technologies
  • Creation and management of dynamic and interactive web content.

Our projects generally run a minimum of a six-week period. As mentioned, our approach to website development includes architecting a definitive plan of communication and the establishment of brand equity. A website is only as good as the content and engagement initiatives driving it.

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